Collaborative Design Practice

COLLABORATIVE DESIGN PRACTICE 01.04.2022 - 22.04.2022 (Week 1 - Week 4) Task 1 Maisarah binti Muhammad Zamri Instructions Task 1 01.04.2022 (Week 1) We were introduced to our enterprises and we will be working with Wagas de Asi , a company that deals with heirloom rice. After a little talk with the representative from Wagas de Asi, we started doing a little research on the topic. Fig 1.1 - Brand Profile Fig 2.1 - Empathy Research Fig 2.2 - Empathy Research (Competitors) We also came up with a few personas of potential customers who would want to purchase heirloom rice from Wagas de Asi. Persona #1: Amy Adel . 27y/o . Office-going mother Amy is a young mother who works office shift hours. She likes a healthy lifestyle for herself and her kids. Organic food and and rice is a part of her daily diet. Interests: Business Economy Healthy lifestyle Organic food What she wants: Follow a healthy diet Has a thing for rice Organic food User problem: Needs a quick orga...